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Where does corporate responsibilty end and consumer responsibility begin? It strikes me that dolphin-safe tuna labeling (and sweat-free textiles, conflict-free diamonds, gorilla-safe coltan, etc.) is largely an effort to put the information and the choice in the hands of consumers. (Also to make irresponsible corporate choices more visible.)

When we run companies with shareholders can we justifiably make the environment our number one priority?

Should our personal values ever take a back seat to our corporate responsibilities?

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